Explain why you are well-suited to the position. Refer to the relevant skills, experience and knowledge you have and match what you say to the requirements outlined in the job description. Tell your story and highlight key evidence so that you are building on, but not using exactly the same phrases contained in your CV. Make sure you read our webpage on demonstrating you fit the job criteria for more advice.
Even if you think that this position is out of reach, your job is to convince the recruiter that you are qualified enough and able to do the job. Focus on your accomplishments and the transferable skills that are relevant to the role. State explicitly how you match the job criteria – don’t expect the person reading your letter to infer your skills or experiences for themselves.
Support your claims by referring to examples that are already detailed in your CV. You can make a stronger, more credible case by linking different experiences that highlight similar skills or competences. For example:
- You first demonstrated your organisational skills by creating (an event) at school, and you have developed them further by raising (£xx) at last year’s fundraiser and, most recently, by leading (another event) for your Society attended by (number) of people.
- The role (applied for) would allow you to use your passion for helping others, which has driven your success as College Welfare Officer and the personal sense of achievement gained from working as a peer counsellor.
- Write to a named person if you possibly can – rather than Dear Sir/Madam.
- Check your spelling and get someone else to read it over.
- Check that it says clearly what you want it to say. Are there any sections that are hard to read or follow? If yes, try to simplify the language, avoid jargon, use shorter sentences or take out that section completely.
- Make the letter different each time. If you insert another company name, does the letter still read the same? If so, try to differentiate each letter more!
- Don’t start every sentence with “I”.
- Give evidence for all your claims.
- Be enthusiastic and interested.
- Don’t repeat your whole CV.
- A Careers Adviser at the Careers Service can give you feedback on the content and structure of your cover letter and CV, and advise you on how best to target particular sectors – write one first and bring it to us for feedback.