How to use tinder

Dating app Tinder was launched in September 2012 across a row of college campuses. It uses Facebook basic data to analyze users and recommends compatible partners based on geographic location and common interests. Swiping right, the app enables Tinder users to like another user anonymously or pass on them by swiping left. If two users like each other, they can chat from within the app. There were many dating apps before Tinder, those apps originally started as online web services that later on went mobile.  Tinder’s team took different approach and launched the app first and it got a wide recognition. The app won TechCrunch’s Crunchie Award for “Best New Startup of 2013.”

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By the year 2014 the app was getting about a billion swap left / right for its users profiles and 12 million matches daily. Ever since it continued to grow, later on in spring 2015 adding Tinder Plus feature that allowed users to get unlimited matches, whereas the free Tinder app limits the number of right swipes in a 12-hour period.

Tinder app interface

Source: The Next Digit

In a way Tinder has become a cultural phenomena but still – it can be characterized by a number of statistics, like Tinder user and usage statistics and revenue. Let’s do precisely that.

Table of contents

  • Tinder User Statistics
  • Tinder Usage Statistics
  • Tinder Revenue

The app is available in 196 countries in over 40 languages now and majority owned by InterActiveCorp (IAC). By March 2014, the app had generated one billion matches, 800m swipes and 10m matches per day, as well as 300 marriage proposals. 5% of Australia’s population had a Tinder profile at that point.

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During the FIFA World Cup June 2014 in Brazil, the app experienced a 50% increase in downloads and usage in the country. Brazil is Tinder’s third largest user base, following the US and UK.

With that multi-million army of users and a quick growth, how much is Tinder worth now? According to Forbes, by July 2017 Tinder valuation reached $3bn, not bad for a match making app company that went public in fall of 2015.

Key Tinder Statistics

  • Majority-owned by InterActiveCorp it generates 1 billion matches, 800m swipes and 10m matches a day (Source: News.com)
  • Tinder is available in over 40 languages in 196 countries (Source: BusinessInsider.com)
  • Subscriber estimates vary between 100,000 and  297,000 users (Source: Techcrunch)
  • 24% of Tinder users are paying for online dating services (Source: Global Web Index)
  • With the launch of Tinder Plus, Tinder jumped from spot No. 969 to No. 26 in the iOS download charts in March 2015 (Source: AppAnnie)
  • JMP Securities predicts Tinder to be worth $1.6bn, with $121m coming from subscriptions alone (Source: BusinessInsider)

In addition to Tinder, IAC owns Match, one of the largest dating sites worldwide. The company prides itself on owning a large portfolio of dating sites and apps, as users turn to multiple platforms to find their perfect match. Merwin confirmed that IAC hoped for Tinder users to translate to Match consumers eventually.

An evaluation by Clickz found that Tinder’s massive growth can be attributed to millennials who predominantly use their mobile phones. Within a year, the online dating as a category went from desktop to mobile-dominated.

Online dating increased to 60% on mobile versus 40% using desktops in July 2014

Source: clickz.com

Tinder User Statistics

Research by Global Web Index in April 2015 confirms that the 16-34 year-olds are Tinder’s predominant audience with 38% falling into that age group. Tinder has 38% of female users and 62% of male users with more than half of them being single (54%). The app is being used largely in urban locations (76%).

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Screen shot 2015-05-11 at 10.18.31

Source: globalwebindex.net

Having suggested that 42% of its users were either married or in a relationship, Tinder rejected the findings by Global Web Index and told The Guardian:

“The results of this tiny, 681 person study in the UK is a totally inaccurate depiction of Tinder’s user base – this firm is making guesses without having any access to real data on our millions of users worldwide (…) The single largest age group on Tinder, making up more than half of our entire user base, is 18-24. More than 93% of UK residents in that age range have never been married, according to the UK’s office of National Statistics. Without revealing any data about our users, simple logic should reveal that it’s essentially impossible for any of these claims to be accurate. Their methodology seems severely and fundamentally flawed.”

Global Web Index confirmed that its data had been based on interviews with 170,000 users worldwide – “it’s not guesswork, and not just the UK, as Tinder has suggested,” a spokesperson said.

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