How to start a youtube channel

I want to start this post by letting you know that I am extremely passionate about YouTube and online video in general. I have a YouTube channel that has grown to over 122 thousand subscribers and 25 million video views.

I also host a YouTube podcast called YouTube Creators Hub which you can listen to here. I interview YouTube creators each week about their journey and what it takes to grow and monetize a successful YouTube channel.  I can’t wait to show you some techniques you can use to star a YouTube channel the RIGHT WAY.

YouTube Creators Hub

With that being said I am going to go over the steps you can take to make sure your YouTube channel starts off on the right foot.

1) Sign Into Your Google Account.

Before you can start creating a YouTube account, you must sign in to your Google account. (YouTube is owned by Google.) If you do not have an account, that’s okay! You can check out our quick tutorial on How to Create a Google Account. Once you sign up and sign in then move on to step 2 below!

This is where you log into your YouTube account which you must create through Google. Sign In To YouTube

2) Click on My Channel.

After signing in to your YouTube account, click on the drop down arrow next to your avatar in the top right corner. This is the same place where the, “Sign In” button usually is. After you click on the drop down arrow, a new set of options are made available. The first thing you want to do here is to click on, “My Channel”.

After signing in, click on the button that says my channel. This is important when it comes to setting up a YouTube channel. Click on My Channel

3) Decide the Name.

This is one of the most important steps when it comes to creating a YouTube channel. Deciding your channel name! You can either use your name by default or you can choose a different name of your choice by clicking on the “To use a business or other name, click here” button. Most people like to choose a different name instead of using their own names.

This is where you click to create a YouTube channel name. Pick the option below that says business name or other. Choose Your Channel Name

When deciding on a name, be sure to consider what your YouTube channel is about. If you want to upload or create videos about cars, then you probably don’t want to choose a name related to cooking or other irrelevant names.

You want the name to represent and explain what your YouTube channel is about. For example, if you wanted to vlog about the latest fashion trends, you could pick a name like, “Fashion Trends Today” or “Carly’s Fashion Picks”. You get the point! Choose a name that describes your channel.

After deciding on a name, fill in the required fields below and be sure to read over the page terms before selecting, “I Agree”. Once you finish filling in the information required, click on, “Done”.

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Provide additional information regarding your YouTube channel name. Fill In The Required Fields

4) Take a Quick Tour.

Once you finish the naming process, you are taken to your channel page. You may also see an option at the top right of your page that invites you to take a tour of your new channel. It’s quick and it helps you get familiar with different options for editing your channel.

This quick tour shows you important places for customizing your channel. 3 Part Channel Tour

5) Edit YouTube Account Settings.

In order to edit your account settings, you must go back to the drop down menu by clicking on the downwards arrow and then select, “YouTube Settings”.

Choose the different features and options regarding your YouTube account. When you create an account on YouTube, it is important for you to make the right selections.Edit Your YouTube Account Settings

Creating a Custom YouTube URL.

It’s always great to have a custom YouTube URL instead of a default one. For example, your YouTube channel url may be “–9” etc. Instead, you can have a custom url for your channel that is branded. It can be “”

This can be of great help when it comes to promoting your channel. It is something that others can remember more easily, you can include it on business cards, t-shirts, or other items because it is short and simple instead of one long random url.

So let’s create a custom URL for your YouTube channel. After reaching the YouTube settings page, click on the, “Advanced” button.

This is where you go to edit your channel URL. You an only create a YouTube url once, so be wise.Click on the Advanced Button

You are now taken to the channel setting page. Click on the, “create custom url” button on the right of the default url.

This is where you click to create a custom url for people and subscribers to reach your channel. It is changed from the long url by default to one of your choice. Click on Create Custom URL

Now, you have the choice of creating a custom URL. Remember, these are the words that come after “User/” in the URL of “ “. Pick wisely!

Sometimes it can be hard getting the URL you want because a lot of options are already taken. In that case, try adding a word before your choice. For example, if you wanted your URL to be YouTube/user/JanesCookingTips and it’s taken, try adding a word before like, “Watch” or “Its”. So now you have YouTube/user/WatchJanesCookingTips.

After deciding on a URL, click on create channel url. You now have your own custom channel url.

After deciding on your new user address, click on the button to finish the process.Create Your New URL

Connecting Your Account to Social Media.

If you want to connect your YouTube channel to your social media accounts, click on “connected accounts’’ which is under the account settings menu on the left side of your screen.

If you want to provide updates on your social media account in regards to your YouTube activity, then click on connected accounts to create a connection between your YouTube account and social media. The two options availible are Facebook and twitter.Connecting Your Account to Social Media

You can connect your YouTube channel to your Facebook and Twitter profiles.  This is used to create statuses on your social media accounts every time you upload a video, like a video or edit your playlist. Be sure to click save once you’re finished!

Edit Your Privacy Settings.

In order to edit your account privacy settings, just click on the Privacy button under the connect accounts button on your account settings page.

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Make the selections you prefer in order to change and fix youtube privacy settings. Edit Your Privacy Settings

On this page, you can make certain actions private. This includes options like your subscriptions or liked videos and playlists. You can even edit settings regarding how people can contact you on YouTube.

Email Notification Settings.

After editing your channel privacy settings, feel free to click the Email button under Privacy on your account settings menu.

These settings are to change how frequently you receive emails from YouTube or what kind of information they send you. It can be newsletters or things like who subscribed to your channel this past week. Edit Your Email Notification Settings

On this page, you can select how many times you want to receive notifications from YouTube through email. These notifications can be for subscriptions, newsletters, channel analytics, and other information. So pick and choose what you would like to be emailed about. You can even decide how often you prefer to be emailed.

YouTube Channel Design

The first thing you should do is to upload a header and channel icon. If you are looking for the exact specs/sizes for the images, go here.

start a youtube channel

If you have no graphic design skill and do not have access to photoshop, I recommend using a tool called Canva that will allow you to use their online tools and templates to easily and quickly create professional looking graphics for your channel.

The last thing you should do for your channel’s homepage is to add a channel trailer. I recommend this be a very high-quality video of yourself OR someone talking about what the channel’s purpose and mission is. Another option is going to a site such as Fiverr and having a video creator make an animated or whiteboard video related to your content. This can be done for as little as $20-$35, and is well worth it.

In Closing

In closing, I want to say that the most important thing when starting a YouTube channel is to make sure that you are passionate about the content. It doesn’t matter if you have the best equipment and thousands of subscribers. If you are not passionate about the content you create, it will come out in your videos eventually and your audience will see that. Creating video content is SO MUCH fun and I can’t wait to see all of your great videos!

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Why Trying to Do Everything at Once Is a Mistake

Some influencers are doing it all. They have a blog, podcast, YouTube channel, a bunch of social media accounts with tons of followers — everything.

From the outside, it’s impressive. You might even think that’s what you have to do if you want to make money online.

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But here’s a little secret:

Behind the scenes, most of those influencers are paying entire teams of helpers. In the rare case where they are doing everything themselves, it also leaves them without any time to monetize all that content, so many “social media influencers” are actually broke.

The reason why?

No one gets more than 24 hours in a day. It doesn’t matter how smart, fast, or multi-talented you are — you’ll never be able to do everything well.

No one gets more than 24 hours/day.

You have to choose. The question is… how?

How to Figure out What to Focus on

Thankfully, this one is simple. Just answer one question:

In what medium can you develop a top 1% skillset?

At first glance, this might seem like a strange question, but let’s break it down.

There are three types of media: the written word, audio, and video. Chances are, you’ll be better at one than the others.

For example, writing has always come naturally to me. Even when I was in school, I could write essays 10X better than everyone else and barely exert myself at all.

For you, maybe it’s something different.

Maybe engaging people with your voice and having interesting conversations comes naturally to you. In that case, you should start a podcast.

Or maybe you’re captivating on video. Ever since you were a kid, you’ve been a natural entertainer.

Wherever you shine, that’s the medium you should focus on.

But here’s the caveat:

Don’t just jump in and expect to be successful. Success with any kind of content marketing isn’t about being good. It’s about being among the best.

Success with any kind of content marketing is about being among the best.

Here’s what I mean:


The absolute first thing you want to do is determine what your Youtube channel is going to be about.  

You’ll want to produce videos that people want to watch, that’s obvious.  But they also need to be true to your brand’s voice and about a relevant, though not necessarily directly related, topic.  

Here are a few ideas for the types of videos you can produce:

  • How to videos
  • Interviews with industry experts
  • Comedic videos
  • Product or service reviews
  • Information on how to use your product
  • Re-publish a podcast

The Basics

If you want to start a Youtube channel, first things first, you need to set one up for your business.

Start by visiting Youtube and logging in in the top right corner.  

Once you’re logged in, click the upload button in the top right corner and you will be prompted to create your own channel.  

You’ll want to set up your channel as a brand account.

Once you’re done setting up your account, the next step is to optimize it for your business.

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