“Thank you for sharing that.” When was that cloying, sarcastic phrase trendy? The 80’s? Well, ‘sharing’ is back big time as part of our interconnected world of social media. It’s now embedded as a must-have feature in ever expanding types of devices and software.
This especially applies to media players. They are at the intersection of playing, storing, converting and uploading media, helping to drive growth in this arena.
Uploading videos to Facebook is really easy
At the top of your Facebook newsfeed (or your organization’s timeline) you’ll see a box for you to update your status or add photos or video. If you click on the Add Photos/Video tab, it’ll look like this:
If you click on “Upload Photos/Video,” you’ll have the option to browse your computer’s files and find a video file. Facebook recommends mp4, but it claims to be compatible with more than 20 video formats, including mp3, mov, and wmv.
Uploading videos to Facebook from YouTube works well, too
YouTube may be the property of Google, and Google may be Facebook’s biggest rival for web domination, but sharing videos to Facebook from YouTube is still easy. If your YouTube channel is the heart of your video marketing program, you may want to call the attention of your Facebook fans to your YouTube channel, and sharing this way is very convenient. Just go to the video and click “Share this video” under the video.
From here you have two options: You’ll see Facebook all the way to the left, and if you click there, you’ll go right to a screen where you can share in much the same manner as you would on your Facebook newsfeed or timeline. But you can also copy the link that appears in the box and paste it into your Facebook status. Both work equally well; it’s really just what’s comfortable for you.
The “white label” online video platforms work similarly. With Wistia, for example, you can cut and paste a “permalink” to the video into a Facebook post; the social sharing buttons they offer for your video players work on an individual Facebook site but not a company’s site. A similar platform, Brightcove, has both the option to copy a link and paste it into your status and social sharing options for your video player.
SHARING VIDEOS ON SOCIAL NETWORKS AND VIDEO POSTING SITES
Uploading your video to share on social websites is simple, especially with RealPlayer.
RealPlayer has built-in, direct access to Facebook, Twitter, YouTube and MySpace. Using the Library as the interface, hover the cursor over a clip thumbnail to reveal a pop-up menu with the option to Share. Click on Share and a submenu with the websites and email are presented.
You can also select the video in the Library, and then click on the Post to Facebook menu on the far left Library menu.
I’m uploading my sample video, the 0:52 MP4 trailer of “Sintel.”
After clicking Facebook as the destination, you’ll either get a login request, or if you’re already online with Facebook, a dialog box appears to confirm if you do want to Share the video or cancel the upload. A progress bar is displayed showing how long it takes to complete.
When Facebook has processed your video, it will appear on your Wall.
That’s it. You and everyone visiting your page, and has permission, can now play the video. You’re sharing!
Facebook has several options to connect the video to individuals, groups or the public.
A Simple Tip To Get More Viewers For Your Facebook Videos
Facebook Live is amazing, but if you’re like most brands, most of your videos are going to be of the on-demand variety.
But on Facebook, the rules are a little different than other platforms. You can’t just take a YouTube video, upload it to Facebook and expect to get stellar results.
You see, Facebook videos autoplay without sound. That means your video either needs to work without sound, or be compelling enough visually to encourage viewers to click for audio.
If your followers don’t actually watch the video and consume your content, they’re very unlikely to like, comment, or share your video.
And remember what I said earlier: you need your fans to engage if you want to boost your organic reach.
There are many techniques for overcoming Facebook’s silent autoplay issue and I encourage you to try them all.
Some of the staples include:
- Text-based animation
- Using on-screen text to ask viewers to click for audio
- And more…
In this video, Annette shares one of our favorite techniques for getting Facebook fans to engage with our clients’ videos.
If you want to know what it is, just watch the video!