Snapchat recently rolled out customizable templates geofilters as a new feature recently, and seemingly grabbing the attention of its users. After introducing this feature, it was noted that there were more than 1 billion in-app illustrations seen every day. It has been rolled out for lay people and business as well. Here’s how you can use a Snapchat geofilter for your business.
Community filters are specifically for artists and designers who want to create a free geofilter for a certain community like a university or an organization.
On-demand geofilters are for businesses or individuals who want to create a filter for a specific occasion or for a commercial or promotional purpose. On-demand geofilters are further sub-categorized into Personal Geofilter and Business Geofilters.
- A Personal Geofilter is for any laypersons who use the Snapchat app. If you’re celebrating a birthday or a wedding, you can create geofilters for that particular occasion.
- A Business Geofilter is one that businesses can use to promote their business. Such geofilters can include branding elements of a business like logos, brand names, mascots, etc.
- Your geofilter must be within 20,000 to 50 million square feet of a geofence.
- A geofilter can stay live for a period anytime between an hour to 180 days.
- Don’t use unauthorized trademarks or logos. Stick to using your own branding elements.
- You cannot use photographs of people.
- You cannot add business contact information such as phone numbers, email ids, website URLs, social media usernames, or any personal information.
- You cannot add hashtags.
- You cannot advertise any drug-related content.
- Other social media platform logos are prohibited from being used.
- While submitting your filter, make sure that it is under 300 KB, saved as a .PNG file, and has a transparent background.
- Your file size should be 1080 pixels x 1920 pixels or 1080 pixels x 2340 pixels.
Go to the Snapchat website and click on the “Geofilters” option on the topmost menu bar.
After that, click on “CREATE YOUR GEOFILTER”.
Click on the “Submit Now” button under “Business.”
You can begin designing your filter either by uploading your own illustrations or by using one of the existing filters. As you can see, you have options to edit color, text and the graphic element that appear on your geofilter. Once you’re done, click on “Next”.
Choose a time period for your geofilter and click on “Next”.
Choose the area where your geofilter will appear. If it is not applicable to a certain area, you will be notified with a prompt to correct your geofenced area. Once you’re done, click on “Checkout”.
After you pick your geofenced area, you’ll be asked to make your payment. Fill in the required details in the relevant fields.
Note: The price of an On-Demand Geofilter is determined by the location you choose, the size of the chosen area, and how long you should run it. You can also increase or decrease the size of your geofenced area according to your requirements, and the price will be updated accordingly.
You will only be charged for your geofilter only once it has been approved by Snapchat.
After adding all your payment details, you will be prompted to login to your Snapchat account, Alternatively, you can even enter your email ID and carry on with your process.
Once you’re done, you will be given your order summary. You can review your filter and its specifications. If you’re pleased with your order, click on “Submit”.
How to make a Snapchat Geofilter
There are two main ways to making a custom Snapchat Geofilter: in the Snapchat app or online. Follow these steps to make a filter in the app:
- Tap your profile icon in the upper-left portion of the camera screen.
- Tap the settings icon to select “Filters and Lenses,” and then “Filters.”
- Tap the icon in the upper-right of the screen to make a new filter.
- Select what your filter is for, and then choose a template.
- To edit your filter, you can tap the template text to edit or drag and drop it into the trash. You can also add your own text, stickers, Friendmojis, and Bitmojis.
- When you’re happy with the result, tap the checkmark icon to complete your design.
Screenshot via Snapchat
It’s easy to make a Snapchat Geofilter in the app, but you can also make a Geofilter by using the image editing software and submitting it through your browser:
- Create a 1080x2340px image in your preferred software with a transparent background. Snapchat provides templates that are compatible with Adobe Photoshop or Illustrator (download Snapchat’s templates – in a zip file – here).
- Have fun creating your design! Snapchat suggests using only the top 25% or bottom 25% of the screen so that it doesn’t cover up users’ images.
- Save it as a PNG-24 file.
- Go to Snapchat’s Create Your Own tool to upload your Geofilter design.
To finalize and submit your Geofilter (regardless of the method you used to create it):
- Pick a start and end time.
- Set your geofence. Do this by dragging the points to adjust its shape. You can adjust the size by pinching or spreading your fingers over the geofence.
- Click “Submit” when you’re ready to roll!
Screenshot via Snapchat
The price of a Geofilter depends on the size of the geofence, so keep this in mind when selecting the area. Community filters — filters that mark landmarks, cities, or areas — are free, but they can’t contain branding. You’ll get a notification when it’s approved. Confirm your payment, and you’re set!
Snapchat Geofilter specs, dimensions, and guidelines
Geofilters can run anywhere from one hour to 180 days. For Snapchat to accept your Geofilter, you’ll need to follow the guidelines:
- You must have rights or permissions to use any logos, business names, or graphics.
- For businesses, Geofilters must include a business name – it will be displayed so that users know the Geofilter was provided by your business.
- It should be relevant to the location. Snapchat uses location information to determine if a user is within your geofence (which should be between 20,000 and 5 million square feet). Location information is often estimated, so make sure your geofence doesn’t contain too many points or thin areas.
Speaking of taking up space on the screen, make sure your Geofilter has the right dimensions, size, and format:
- File dimensions should be either 1080x1920px or 1080x2340px
- File size must be 300KB or less
- File must be saved as a .PNG file with a transparent background
There’s also certain information that’s not allowed:
- Photos of people
- Phone numbers, email addresses, URLs, download instructions, Snapcodes, social media usernames, or any personal information
- Gambling or lotteries
- Drug-related content
- Social platform logos
- More than two lines of non-stylized text
Geofilters also have to comply with Snapchat’s Community Guidelines and Custom Creative Tools Terms, as well as the usual terms of service, advertising and privacy policies. If you cover the basics above, you’re probably in good shape!
Finally, don’t forget to measure! Snapchat’s built-in metrics will show you the essentials, such as how many people used your filter (Uses) and how many people viewed your filter in action (Views). Find this data by hovering over your username in the top-right corner of the app’s screen and selecting “My Orders.”