Social videos are convincing, and they resonate with users; this is good news.
Many brands, however, still struggle to create high-quality, professional videos that they can share on social media as a strong representation of their brand.
But with the incredible technology available today, we have more resources than ever before to make this task more manageable.
We wrote this post for the first time in 2016; it included only five video editing apps. We updated it last year, adding six new (at that time) apps. But a lot has changed and improved since then– including some of the apps we’d initially written about!
In this update, we’re going to look at 16 of the best video apps and software for 2018 that will cover all your video editing needs, along with some best social video practices.
Social video has never been so much essential to online marketing.
It’s automatically more engaging and dynamic than plain-text posts or even posts with images, meaning it can more effortlessly grab a users’ attention.
Videos can also be more persuasive marketing tools.
This is backed up by statistics, which show that:
- 65% of senior marketing executives believe that visual assets (including video) are essential to how their brand story is communicated
- Customers would be 4x more likely to watch a video about a product instead of reading about it
- Mobile social video views have skyrocketed each year; by 2020, it’s expected that 75% of mobile traffic will be video views
- Viewers will retail about 95% of a message after watching it through video, as opposed to just 10% when reading the same message in text form.
The video editing apps and tools on this list offer a wide range of different features.
Some are excellent video editors, while others have unique peculiarities like the ability to create incredible time-lapse videos or play with 50’s inspired comedy reels.
We selected both mobile apps and professional-quality desktop editors, and different price ranges (from free to a few hundred dollars).
Between these 16 tools, you’ll be able to create every video you’ve ever dreamed of, even if you have little to no experience.
9. In-Shot App
In-Shot App is another one of those great, easy-to-use video editing apps that you can use on the go.
You can upload videos and then add music, voice over narrations, text and emoji overlays, and time them all to appear at the right time and for the exact desired length.
Another advantage of using this one? There’s a decent library of royalty-free music that artists have donated, which you can use in your marketing content without paying a penny or worrying about copyright.
The learning curve is not high on this tool, which is nice if you’re looking for something to turn content around very quickly, but this also means that the functionality isn’t quite as high as other tools on this list.
So, if you’re looking for something really simple and fast to say, help create videos for Instagram Stories, this could be a good one. Otherwise, I’d likely recommend other tools on this list.
Final Thoughts: Social Video Best Practices
The video editing apps and tools discussed above can help brands of all sizes to create social videos that their audiences respond to.
Regardless of which tools you use and what kind of videos you’re making, there are a few best practices that can provide better results. These include:
- Keep it brief. Though there are exceptions to this, brevity is preferred for most social videos. Some platforms like Twitter have strict time limits, so keep that in mind.
- Always have a CTA. Each video you create is made to accomplish something. Add a CTA at the end of every video (bonus points if it’s clickable!) to encourage users to take that desired action.
- Add subtitles. Some platforms are heavy on autoplay videos, which start without sound, so adding subtitles can help grab their attention. Subtitles are also necessary for users who may have hearing disabilities, or for those who are watching in an area where they can’t play the video with sound.
- Stick to a single message. If you want to get your point across, stick to a single, concise, simple message. You want there to be one story, one emotional impact, and one takeaway. Most importantly, there should only be one CTA.
What do you think? Have you used any of our best video editing apps? Did I miss your favorite? Share your thoughts and experiences in the comments below!
To wrap it up, GoPro does offer decent video editing solutions for your phone.
I’d suggest you try both Quick and Splice and see which one you like best.
But if you want to create video edits fast without hustling too much, Quick is the way to go.
If you want a bit more control over everything and you don’t mind spending more time editing, Splice would be a better choice.
1. Horizon, Free
Horizontal images for the vertical Instagrammer.
Horizon is an easy-to-use smartphone video app that has the unique ability to turn vertical videos on their side to display horizontal video. The idea is, many amateur ‘grammers make vertical recordings out of habit, and horizontal video stands out as a little more professional.
Horizon comes equipped with up to 2k horizontal recording, eight filters, and 60 or 120 fps slow motion support. The smartphone video app is available for iOS and Android, though the iOS version comes with a few additional features.
Finally, using Horizon is not just limited to Instagram—you can easily upload your videos to YouTube, Facebook, or other platforms as well!
3. Boomerang, Free
Your source for GIFs and short video content.
Boomerang, available on iOS and Android, is an app that helps you create engaging content by letting you make your own GIFs and short videos. Boomerang shoots bursts of 10 photos and makes them into a looping mini video. It’s certainly a step up from standard still images!
You can post your Boomerang creations straight from the app to Instagram or save them on your phone to use later. We like this smartphone app as an all-around powerhouse since it’s part GIF, part video, and part photo. All in all, it’s a fun way to show off your brand through the magic of capturing physics.
4. Anchor Video Maker, Free
Take your audio content to the next level.
Anchor Video is the latest addition to the app Anchor, which allows users to transform audio content into animated videos.
Here is how it works: upload an audio file into the app, and Anchor Video will transcribe that content into an Insta-friendly way to listen.
This tool is ideal for marketers looking for a way to make their sound bites look a little cooler.
5. Foodie, Free
Make your food videos a little tastier.
We all see the rise of foodie Instagram accounts—we live in a world in which we stand in line for a dessert we likely won’t finish. It should come as no surprise there are smartphone video apps specifically created to capitalize on the desire to document the ice cream flavor of the moment, runny egg yolks, or avocado toast.
While it’s more of a photo-centric app, Foodie allows you to create videos—up to 60 seconds in length—of your tasty treats. The benefit of using Foodie is that, quite frankly, this app makes anything edible look almost too good to eat. It’s the perfect addition to any brand strategy with a focus on food, whether it’s for restaurants, manufacturers, specialty grocers, or influencers.
Foodie comes equipped with 26 filters and a range of editing features that can take your food pictures to the next level.
11. Lapse It, Free & Pro for $2.99
Another option for timelapse videos.
Clearly timelapse is hot right now. The marketplace offers a large number of smartphone video apps dedicated to documenting the passage of time. Like Hyperlapse, Lapse It is another timelapse-oriented editing app for Instagram. It’s one of the best-rated solutions in the App Store and just the thing you need if you’re itching to give stop-motion a go.
Lapse It is a native Instagram app, which makes for a seamless upload whether you’re on Android or Apple. A time-lapse app alone won’t be your only video editor, but it does help you put together some interesting content—polished videos showcasing your brand’s personality.
12. Funimate, $2.99-$59.99 Per Pro Effect
Video filters for easy edits.
Funimate is a popular video editing app. It’s easy to use; it’s not overpowered, and it’s great for making videos (including music videos!) from videos and photos you’ve already saved to your device.
Funimate comes with 15 video filters you can play around with, but not much else. If you’re looking to bring some cinematic drama to your Instagram account, this isn’t the app for you. However, if you want something fun, easy, and fast, its video effects are the perfect way to shake up your existing Insta feed.
13. Quik, Free
Video editing on the go.
Quik, formerly known as Replay, was purchased by GoPro last year. It’s one of the best choices for video editing on the go. Although this smartphone video app is owned by the cam company, you don’t need to buy a GoPro to start creating content. Select highlights from longer videos or clip favorites manually if you feel they are worth sharing.
After you choose a clip, you’ll be able to select from a pool of 24 different styles and then add text, music, and more. Quik has a slick interface and allows you to create some super professional clips in a hurry, saving you time and eliminating the need for a desktop computer.
That said, some people may find this app a little too simple. You won’t have a whole lot of control since the app does most of the hard work. Overall, we think this app is a good choice for those newer to the Instagram video game.
14. Storyheap, $49+ per month
Insta, Snap—All In One Place.
Storyheap is a tool designed to help you manage your Instagram and Snapchat stories from one single hub.
If you’re thinking isn’t this just like any other social media management tool?, you’re not entirely off base. But Storyheap is specifically tailored to, well, stories and comes with a library of analytics tools to help you track and perfect your engagement.
Though it’s still in Beta, the app comes with a feature called Storyheap Studio, which offers templates, custom designs, and more that bring your content to life.
15. Fastory, Free, Enterprise Upgrades Available
Storytelling, Specifically for Brands.
Fastory is an app described by Product Hunter as “Canva for Instagram stories.” For the uninitiated, this means you can create and edit graphics for your videos with minimal design know-how on your part.
The Fastory process is a two-parter. First, you’ll use the editor to select an animation, add your video, and, if you’d like, add a logo.
Next, after you hit “publish” on a story, you’ll get an email with the completed video, which you can then download and push to Snapchat, Instagram, or both.
We like that Fastory is designed for brands—unlike other video editors. For example, when you create stories in the app, you’re prompted to select a goal, e.g., sign up for a newsletter, browse products, or connect on Facebook.