So you’ve decided to start your next big venture and setup a YouTube channel.
Are you itching to become the next big YouTube star? Perhaps you want to gain some valuable online exposure for your brand. Or maybe you simply have a message you want to share. There is surely no better place to share your voice than YouTube, the world’s biggest video sharing network!
Here at Viewership, we talk a lot about growing your audience and building your business on YouTube. We encourage baby steps. Focus on getting your first 100 subscribers, then 1000. Keep creating videos and putting in the effort.
But in this post, we’re going to head back to the very beginning.
Before you can make money on YouTube, and before you can even build your YouTube audience, there is something you must do. And that is, of course, start your YouTube channel!
Consider this your official “YouTube for Beginners” tutorial, because I’m about to give you a complete step-by-step guide for how to setup a YouTube channel. I’ll take you through the whole process and teach you what you need to know.
Let’s create your YouTube channel!
Are you ready to learn everything there is about how to set up a YouTube channel?
Getting started can always be a little bit daunting, but don’t worry! We’re about to go through the whole process with a step-by-step tutorial so you can learn how to quickly and easily setup a YouTube channel.
Step 1: The Basics
It is time to take the first step towards your new YouTube career. Let’s break down the basics. First thing’s first: you need a Google account. (If you already have one, you can skip ahead to “Create your YouTube Channel” below.)
Create a Google Account
- Head to accounts.google.com and click on “Create account”.
The first step to set up a YouTube channel: create your Google account.
- Fill in your details to create your Google Account. Click “Next step”.
- You will be asked to verify your Google Account with a verification code sent to your phone. (It may take a few minutes to arrive. Be patient!) Once you’ve submitted that code and authenticated your account, we’re ready to continue.
- Now that you have signed into your spiffy new Google Account, you’ll want to navigate to the Google Apps launcher in the top right corner of the screen. Click on the Google Apps icon and then select the YouTube icon. You’ll be taken directly to the YouTube homepage. It’s time to setup a YouTube channel!
Head to the YouTube homepage to sign in.
Create your YouTube Channel
- Sign in to YouTube at the top right corner of your screen.
- Once you’ve logged in, click on your user icon on the top right. Then select “My Channel” from the drop-down menu.
Time to create your YouTube channel!
- You will see a new screen where you will be asked who you wish to “Use YouTube as…”. You can choose to “Create channel” using your Gmail details, or, in the case of a business account, you can select “Use a business or other name”. These types of accounts can have multiple managers or owners — perfect for if you want your YouTube marketing to be a collaboration with several team members.
- You will be asked to create a name for your Brand Account. Click “Create” to finish.
Using YouTube as a brand? Opt for a business name.
Congratulations! You have just completed the basic steps to setup a YouTube channel! But we’re not finished yet. Let’s continue with Step 2.
Step 2: Fill out the details of your YouTube channel
Your new YouTube channel is brand spanking new and ready to be branded. Right now, it’s empty and probably rather boring, right? It’s time to turn your channel from drab to fab by personalizing your account.
First, we want to change your channel icon. The icon is the small profile image that viewers will see over your channel cover art, on your videos, comments and so on.
- Select “Customize channel”.
Let’s personalize your new YouTube channel.
- Select the pencil button on your icon then click “Edit”.
Customizing your YouTube channel will help your brand stand out.
- Select “Upload photo”. You will then have the option to crop your image.
The best channel icons for businesses are usually professional headshots or logos.
- When you’re ready, click “Done”.
YouTube recommends using an image at 800 x 800 pixels. Your icon will be rendered into a circle for most of its appearances on YouTube. Keep that in mind when you choose and crop your image.
It may take a few minutes for your new image to populate the channel icon, so don’t worry if it doesn’t appear immediately.
Now it’s time to customize your YouTube account by adding the perfect channel artwork.
Personalizing your YouTube channel with channel art is another fantastic way to communicate who you are as a business and to stand out from the crowd.
Definitely do not leave the default art on your YouTube channel. It’s boring, it’s unbranded, and I guarantee every Tom, Dick or Harry who has every half-heartedly setup a YouTube channel will have that same cover.
Adding channel art is easy:
- Navigate back to YouTube using that nifty Google Apps launcher in the top right corner of your screen (or by heading to YouTube.com).
- From the YouTube homepage, click your icon in the top right corner.
- Go to “My channel”.
- Select “Customize channel.”
- Select “Add channel art”.
Let’s replace this dull grey cover with some personalized channel art.
YouTube recommends uploading your cover photo at 2560 x 1440 pixels with a maximum file size of 4MB.
When you select an image, you will notice that YouTube provides a preview of how your channel art will appear on different devices (desktop, TV, and mobile). You can choose to “Adjust the crop” to ensure your image looks perfect on each device.
- Once you are ready, click “Select”.
Check that your YouTube channel art looks amazing on all devices.
Ta-da! With a customized icon and cover art, your YouTube channel will be taking shape and boasting some unique personality.
Quick tip: The text and logo safe-area of your cover art is the 1546 x 423 pixel space in the middle. Be sure to keep any critical information (like branding, taglines, and text) within this area. Doing this will ensure all of the key components of the image appear as part of your channel art on every device.
Next on the to-do list is to add a channel description.
- View your channel.
- Click on “Customize channel”.
- Navigate to “About”.
- Select the “Channel description” button.
Your YouTube channel description is your chance to tell people why you’re here.
The channel description is your bio. This is where people will come to find out who you are, what you stand for, and why they should watch your videos.
Your channel description can include useful details like your email address or your location. You could provide a link to your website or social media accounts, or connect with other relevant channels in the “Featured Channels” section.
But more importantly, your channel description should give people a reason to subscribe to you. Ask yourself: Why are you here? What are your goals? Why did you want to set up a YouTube channel in the first place?
You may find it helpful to write down your value proposition. In other words, what is it that makes your channel different from every other YouTube channel out there?
A lot of content gets put on YouTube — 300 hours of video are uploaded every minute, in fact! You don’t want to become part of the crowd producing the same old content.
For many of you getting started, you may not have your channel ironed out. That’s okay! As you begin to grow your channel, you’ll discover your own creative flow and begin to develop a style of your own.
Don’t be afraid to adapt that style (or change it entirely) while you are getting started on YouTube. This is the time to experiment, figure out what works, and uncover how you will bring value to your audience in a way no one else can.
Step 3: Optimize your YouTube account
We’ve now completed some of the fundamental steps required to setup a YouTube channel. But we need to put in a bit more work to break through the noise with optimized YouTube content.
Here are three simple things you can do right now to enhance your channel and get a leg-up over the competition.
Add contact details
If you have setup a YouTube channel as a business or a brand, it is a good idea to include your contact details in the “About” section of your channel.
- Navigate to “About”, as above.
- Scroll down to “Details”.
Help your YouTube subscribers connect with your brand.
Share your business email address so anyone who is interested in your work can easily contact you.
Allow your audience to quickly access the other marketing avenues of your business by adding links to your YouTube channel.
- Go to your channel homepage. Select “Customize channel” and click the “cog” icon beneath your channel art.
Connect your marketing avenues through YouTube for greater brand awareness.
- “Channel Settings” will appear. Enable the “Customize the layout of your channel” option.
Put yourself in control of your YouTube channel.
- Click “Save” and head back to your channel homepage.
- Now that customizations have been enabled, you can find the “Edit links” option in the top right corner of your channel art.
Choose which links you want to appear on your YouTube channel art.
- Click “Edit links” to be taken to the “About” page.
- Add links and choose how many will appear on your channel art.
You can link to your website, social media accounts and more.
You can add links to your website, email address, many different social media networks, merchandise providers and much more. Including these links provides opportunities for your viewers to become long-term followers of your brand. Keep those lines of communication open between your business and your audience!
Include a channel trailer
When you first setup a YouTube account, it can be easy to overlook the channel trailer. But in fact, your YouTube channel trailer could be one of the most influential methods of attracting new viewers.
Channel trailers are auto-play videos that appear only for people who have not yet subscribed to your channel. Good channel trailers are typically short and to-the-point. They grab attention and give viewers a clear picture of who you are and what type of content you create.
Here’s how to set a channel trailer for your YouTube account:
- As above, make sure you have turned on channel customization in your “Channel settings”.
- Upload the video you want to be your channel trailer.
- Navigate to “Customize channel”.
- Click the “For new visitors” tab.
- Click on “Channel trailer”.
- Select your channel trailer and click “Save”.
Your channel trailer is basically a mini-movie trailer… starring you!
1) Sign Into Your Google Account.
Before you can start creating a YouTube account, you must sign in to your Google account. (YouTube is owned by Google.) If you do not have an account, that’s okay! You can check out our quick tutorial on How to Create a Google Account. Once you sign up and sign in then move on to step 2 below!
Sign In To YouTube
2) Click on My Channel.
After signing in to your YouTube account, click on the drop down arrow next to your avatar in the top right corner. This is the same place where the, “Sign In” button usually is. After you click on the drop down arrow, a new set of options are made available. The first thing you want to do here is to click on, “My Channel”.
Click on My Channel
3) Decide the Name.
This is one of the most important steps when it comes to creating a YouTube channel. Deciding your channel name! You can either use your name by default or you can choose a different name of your choice by clicking on the “To use a business or other name, click here” button. Most people like to choose a different name instead of using their own names.
Choose Your Channel Name
When deciding on a name, be sure to consider what your YouTube channel is about. If you want to upload or create videos about cars, then you probably don’t want to choose a name related to cooking or other irrelevant names.
You want the name to represent and explain what your YouTube channel is about. For example, if you wanted to vlog about the latest fashion trends, you could pick a name like, “Fashion Trends Today” or “Carly’s Fashion Picks”. You get the point! Choose a name that describes your channel.
After deciding on a name, fill in the required fields below and be sure to read over the page terms before selecting, “I Agree”. Once you finish filling in the information required, click on, “Done”.
Fill In The Required Fields
4) Take a Quick Tour.
Once you finish the naming process, you are taken to your channel page. You may also see an option at the top right of your page that invites you to take a tour of your new channel. It’s quick and it helps you get familiar with different options for editing your channel.
3 Part Channel Tour
5) Edit YouTube Account Settings.
In order to edit your account settings, you must go back to the drop down menu by clicking on the downwards arrow and then select, “YouTube Settings”.
Edit Your YouTube Account Settings
Creating a Custom YouTube URL.
It’s always great to have a custom YouTube URL instead of a default one. For example, your YouTube channel url may be “www.YouTube.com/user/blahblah8920128h0hd0dn0–9” etc. Instead, you can have a custom url for your channel that is branded. It can be “www.YouTube.com/user/YourChannelName”
This can be of great help when it comes to promoting your channel. It is something that others can remember more easily, you can include it on business cards, t-shirts, or other items because it is short and simple instead of one long random url.
So let’s create a custom URL for your YouTube channel. After reaching the YouTube settings page, click on the, “Advanced” button.
Click on the Advanced Button
You are now taken to the channel setting page. Click on the, “create custom url” button on the right of the default url.
Click on Create Custom URL
Now, you have the choice of creating a custom URL. Remember, these are the words that come after “User/” in the URL of “www.YouTube.com/user/YourURL “. Pick wisely!
Sometimes it can be hard getting the URL you want because a lot of options are already taken. In that case, try adding a word before your choice. For example, if you wanted your URL to be YouTube/user/JanesCookingTips and it’s taken, try adding a word before like, “Watch” or “Its”. So now you have YouTube/user/WatchJanesCookingTips.
After deciding on a URL, click on create channel url. You now have your own custom channel url.
Create Your New URL
Connecting Your Account to Social Media.
If you want to connect your YouTube channel to your social media accounts, click on “connected accounts’’ which is under the account settings menu on the left side of your screen.
Connecting Your Account to Social Media
You can connect your YouTube channel to your Facebook and Twitter profiles. This is used to create statuses on your social media accounts every time you upload a video, like a video or edit your playlist. Be sure to click save once you’re finished!
Edit Your Privacy Settings.
In order to edit your account privacy settings, just click on the Privacy button under the connect accounts button on your account settings page.
Edit Your Privacy Settings
On this page, you can make certain actions private. This includes options like your subscriptions or liked videos and playlists. You can even edit settings regarding how people can contact you on YouTube.
Email Notification Settings.
After editing your channel privacy settings, feel free to click the Email button under Privacy on your account settings menu.
Edit Your Email Notification Settings
On this page, you can select how many times you want to receive notifications from YouTube through email. These notifications can be for subscriptions, newsletters, channel analytics, and other information. So pick and choose what you would like to be emailed about. You can even decide how often you prefer to be emailed.
How To Add Managers To Your YouTube Channel
If you are the only person that needs to access your newly created channel, then you are good to go. If, however, you are part of a team, then you will need to allow access to your other members. This is really straight forward to do and will allow much greater access for your business to add videos when necessary.
- Make sure that you have switched to the right account
- In the dropdown section, go to ‘Managers’
- This will take you to your Google+ manager page where you can add as many managers as you want. Learn more.
Managers will be able to access and act as administrators for both your Google+ page and YouTube channel. They won’t be able to access your other pages and channels though, only the one that you add them too.
So there we have it! You can now add multiple YouTube channels under one account, switch between them seamlessly and add managers to both your G+ page and channel.
Have you got more than one YouTube channel? How did you find setting them up? Please let us know in the comments section below!
10 STEPS TO CREATE A YOUTUBE CHANNEL
Before you get started creating a YouTube channel take a minute to pick the name you want to use for your channel. Now that Google owns YouTube, maintaining your privacy on the platform is not particularly easy. If you have privacy concerns, you may not want to use your real name. Changing your display name is time-consuming – and technically, you cannot change your name on YouTube. Instead, you must change your Google identity, which requires having a Google+ profile. It is actually easier to create a YouTube channel than to change your name on a YouTube channel!
Now that you’ve picked a channel name, here’s how you can create a YouTube channel. Visit YouTube.com on your web browser, and then complete the following steps:
- Click the blue Sign In button on the top right of your screen. The YouTube sign in page will appear.
- If you have a Gmail account, sign right in with your Gmail username and password (and then skip to No. 9 on this list). If you don’t have a Gmail account, click the red Create an Account button at the top right. The Create a new Google Account screen will appear.
- Fill in the Name, Your current email address, and all the fields on the right side of the screen. Unfortunately, each of these fields is mandatory for creating a channel.
- Check the box at the bottom of the page to agree to the Google Terms of Service.
- Click the blue Next Step button at the bottom of the page. The Verify Your Email Address screen will appear.
- Click the blue Verify Now button. The Your Profile setup page will appear. (You may be asked to respond to an email or text message before the page appears.)
- You can Add Profile Photo at your convenience. To continue, click the blue Next Step button. A Welcome screen will appear.
- Click the blue Back to YouTubebutton. You will be redirected back to YouTube.
- In the top right corner of you screen, you will see your name, a photo icon and a small triangle. Click the small triangle. A set of YouTube and Google Account options will appear below.
- Under the YouTube options click the My Channel link. Congratulations, your new YouTube channel will appear!
Once you create a YouTube Channel, you’ll notice that you’ll be able to keep track of all your video activity, including videos that you’ve liked or music playlists you’ve saved.
HOW TO CREATE CHANNEL ART FOR YOUTUBE
You’ll notice an unattractive gray area at the top of your YouTube channel page. You can turn this unattractive gray area into a catchy and alluring image. Uploading an image is easy – just click the Add Channel Art button in the center of the screen, drag an image into that field and click the Select button.
The part that’s not easy is getting your channel art to look good across multiple computers, tablets and smartphones. Each of these platforms displays your channel art images differently. YouTube does offer a handy set of YouTube channel art tips that explains the differences between these displays, and how to best format your image to satisfy these requirements. If you want to make sure there won’t be any formatting issues across multiple screens, create a 2560 x 1440 px image that fits into the YouTube art template that can be found on the YouTube tips page. Then drag and drop that image into the gray bar on your YouTube channel. If you’re not feeling so inspired, you can find some great sample channel art and templates at YourTubeTheme.com and MyTubeDesign.com.
If you’re wondering about those two video game geeks from England, they’re called The YOGSCAST and they’ve made $6.7 million since their founding in 2008. Does that look like $6 million worth of work to you? What types of YouTube channels would you like to see? Have any other great places to find free YouTube channel art? Broadcast yourself and your opinions in the comments section below.
Why you might need a company YouTube channel
YouTube is a popular space for entertainment, news, educational content, and of course cat videos. Among all that noise, it’s easy to forget that YouTube can also be a powerful platform for businesses.
After Facebook, YouTube is the second most popular social media platform, and we’ve already discussed how massive its audience is. Establishing a company presence on YouTube provides you with access to a ready viewership, and a lot of opportunities. You can publish informational content, tutorials, advertisements, and anything else that will help you drive conversions. Our sister company, ThemeIsle, has done well with a YouTube channel (shown above) that features all of these types of content and more.
In addition to its popularity, there are a lot of benefits to leveraging YouTube as a social media tool. For example, you can reach new audiences who don’t frequent the platforms you’re currently targeting. Plus, you can use your videos to direct leads back to your website (or wherever else you’d like them to go).
Most importantly, however, YouTube is important because it focuses on video content. Video is possibly the most powerful marketing tool you have access to online. In fact, research consistently backs up the superiority of video content. For instance:
Videos get more attention than other forms of marketing, they’re shared more often, and they tend to result in higher conversions and better sales. The benefits are so clear that few businesses can afford not to at least dabble in this type of content. What’s more, there’s no better place to do so than on the internet’s most popular video platform.
YouTube caters to a wide range of demographics, covering all ages and myriad countries. Whoever your audience is, chances are they’re already using YouTube regularly. Best of all, only 9% of U.S. businesses currently have a presence on the platform. This means that competition is low, and you could see excellent results if you play your cards right.
Creating a company YouTube channel isn’t hard, and can pay off significantly over time. To get started, just follow these five steps:
- Decide on a focus for your channel
- Set up and name the channel
- Optimize and brand your channel
- Create a channel trailer
- Start creating and posting content
Do you have any other questions about how to build an effective company YouTube channel? Ask away in the comments section below!