How to become a youtuber

YouTube Star Famous Red Carpet

It takes hella work to become famous at anything.

However is SEEMS there’s all these overnight success YouTubers pulling in massive amounts of money, and more people want to get into that world.

Becoming a famous YouTube star is pretty much like being an A-List celebrity nowadays.

I saw more people freak out about seeing YouTuber Casey Neistat on the street at SXSW than I saw people freak out over Matthew Mcconaughey on the street!

(Side fact: I saw Casey Neistat riding his skateboard down the street, and yelled “What up Casey!” to him.  He stopped to take a pic, and a huge crowd instantly crowded around super-excited to see him)!casey neistat neville sxsw

YouTube are more intimately connected with their fans than traditional movie stars. They usually talk about their personal lives more, and often film out of their own bedrooms and houses. So if you see one of them, you know them MUCH MORE intimately than an actor who “acts” different roles, but you never get to know THEIR personality.

I love the show Seinfeld, but if I bumped into Michael Richards (who plays Kramer) on the street, I’d have no idea what to talk with him about on a personal level. I only know him as his character, not as himself.

However I bumped into Gary Vaynerchuk with a friend, and we all had a quality 40 minute conversation because it felt like we already knew him from this thousands of videos he posts:gary vaynerchuk neville

Now I’ve also watched friends and fans of this blog try to become YouTubers, and inevitably they quit very early on.

To encourage people to keep it up, I wanted to show the sheer amount of time some of these YouTubers were posting videos, so we scraped a bunch of video stats and calculated:

  • How much time it took famous YouTubers to get famous.
  • How many videos they’ve posted.
  • How many hours of videos they’ve posted.
  • How these YouTubers make money.
  • They top titles for their top videos.

We scraped data and analyzed the videos of 4 famous YouTube Channels:

Read on to see the findings and stats (and come up with ideas based on what you see)!

MKBHD (Marques BrownLee):

mkbhd marques brownlee picture big

Channel: Tech gadget reviews.Started posting on: March 29th, 2008.

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Number of Videos: 862Average Views: 596,552Average Video Length: 7min 59secAverage Title Length: 31 charactersTotal Views: 513,630,856Total Hours of Videos: 18hours 40min 30sec

How makes money: Amazon affiliate links in video descriptions.  YouTube Ads.  Sponsored reviews.  Custom MKBHD Phone Cases.  Gear List.

Top 25 headlines List: [see all]

  • iPhone 6 Sapphire Crystal Display!
  • The iPhone 6 Model!
  • iPhone 7 Unboxing: Jet Black vs Matte Black!
  • iPhone 6s Impressions!
  • The Truth About Beats by Dre!
  • iPhone 7 Impressions: 10 New Things!
  • Apple iPhone 5s Review!
  • iPhone 7 with no Headphone Jack?!
  • LG G Flex Self Healing Demo!
  • Samsung Galaxy S7 & S7 Edge Impressions!
  • Samsung Galaxy Note Edge Impressions!
  • Google Glass Explorer Edition: Explained!
  • The Bezel-less Smartphone: Xiaomi Mi Mix!
  • Google Pixel Impressions!
  • iPhone 6s Review!
  • Samsung Galaxy Note 2 Review!
  • Samsung Galaxy S6 Review!
  • Apple iPhone 6 Review!
  • Top 5 Best Headphones Under $200!
  • Samsung Galaxy S5 Impressions!
  • OnePlus 3 Review!
  • iPhone 6 Impressions!
  • Nexus 6P Review!
  • Samsung Galaxy S6 Edge Review!
  • HTC One M8 Review!

It’s interesting to note literally ALL of his top-viewed videos have an exclamation point (!) in the title.

Graph of MKBHD video views over time:

MKBHD Youtube Channel Stats Chart

One of the important things to notice here is that Marques Brownlee was consistently posting YouTube videos for four years before he experienced any sort of great success.

It shows the patience and dedication he put into the channel out of the sheer love of putting out videos about tech gadgets.  You can see his old videos here, and most of them were not viewed very much (although now that he’s popular people go and re-watch the old videos).

iiSuperWomanii (Lilly Singh):

iisuperwomanii Lilly Singh Big

Channel: Funny videos.Started posting on: December 9th, 2010.

Number of Videos: 523Average Views per Video: 2,935,531Average Video Length: 7min 21secAverage Title Length: 32 charactersTotal Views: 1,526,476,273Total Hours of Videos: 16hours 2min 40sec

How makes money: Sponsored videos (Dell).  iiSuperWomanii World Tour (packed stadiums).  YouTube Red Movies. Speaking gigs.  Book Deal.  YouTube Ads.

Top 25 headlines List: [see all]

  • How Girls Get Ready…
  • How To Stop Parents from Comparing Kids (ft. Miranda Sings)
  • Types of Kids at School
  • #LEH – IISuperwomanII & Humble The Poet (Official Video)
  • The Difference Between Brown and White Girls
  • How I Clean My Room
  • Types of Parents
  • Nicki Minaj – Anaconda | My Parents React (Ep. 6)
  • Types of Teachers at School
  • A Trip to Unicorn Island – Official Trailer – YouTube Red Original Movie
  • Girls On Their Periods.
  • 5 Things Guys Do That Girls Love (ft. D-Trix)
  • The Rules of Racism (ft. Ryan Higa)
  • Types of Crushes
  • If My Period Was A Person ft. Connor Franta
  • The Girl Code (ft. Grace Helbig, Harto, Jenna Marbles, Mamrie Hart, Miranda Sings)
  • If Boys Got Their Period
  • How My Parents Fell In Love (ft. Kunal Nayyar)
  • If My Brain Were A Person (ft. Connor Franta)
  • How My Parents See Things…
  • When White People Listen to Indian Music
  • Instagram Pictures | My Parents React (Ep. 4)
  • Draw My Life | Superwoman
  • How To Be a YouTube Star (ft. The Rock)
  • Types of Commercials
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Graph of iiSuperWomanii video views over time:

iisuperwomanii YouTube Stats Chart

It’s interesting to note that Lilly Singh is on the faster-end of getting some YouTube notoriety.  In about one year she started getting some reasonable traction, but it wasn’t until 2-3 years later it started exploding, with all her videos regularly getting massive amounts of views.

Fine Brothers Entertainment:

Fine Brothers Entertainment Picture Big

Channel: Reaction channel (people watch videos and react to them) and funny videos.Started posting on: June 4th, 2007.

Number of Videos: 1,115Average Views per Video: 4,158,963Average Video Length: 7min 8secAverage Title Length: 41Total Views: 4,599,813,411 (holy cow)!!Total Hours of Videos: 12hours 28min 58sec

How makes money: Movie sponsorships.  TV show sponsorships. YouTube Ads. YouTube Red content. Sponsored reviews. Also has a giant reaction channel.

Top 25 headlines List: [see all]

  • YouTubers React to Try to Watch This Without Laughing or Grinning
  • Teens React to Bullying (Amanda Todd)
  • Kids React to Gay Marriage
  • YouTubers React To Short Viral Videos
  • Teens React to Nicki Minaj – Anaconda
  • Teens React to Epic Rap Battles of History
  • YouTubers React to Japanese Commercials (Ep #9)
  • YouTubers React to Knife Game Song (Ep. #7)
  • YouTubers React to Try to Watch This Without Laughing or Grinning #2
  • YouTubers React to Viral Videos Ep. #2 (Chocolate Rain, Justin Bieber, Magibon)
  • YouTubers React to Shrek is Love, Shrek is Life
  • TEENS REACT TO THRIFT SHOP (Macklemore & Ryan Lewis)
  • Teens React to Dumb Ways to Die
  • YouTubers React to K-pop
  • YOUTUBERS REACT TO VINES (Will Sasso Lemons, EverybodySpurts, Ryan Gosling won’t eat His cereal)
  • YouTubers React to Don’t Hug Me I’m Scared
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The Fine Brothers kind of pioneered this brilliant (yet kind of sneaky) type of video called a “Reaction Video.”  It’s basically where they show a video from the internet, and have people comment on it.

Content creators HATTTTEEE this type of video, because “reaction channels” will re-post the content with other people watching.  There was a huge controversy over this.

As an outside oberver, I actually like reaction videos.  You get to see the video itself, AND watch people react to it which is kind of fun!  One of my personal favorites is watching Elders React to Elvis!

This Fine Brothers Channel is absolutely massive, and they also have OTHER dedicated reaction channels.  They’ve definitely figured out a way to churn out massive amounts of entertaining videos using this reaction method.

Other Great Resources That I Use:

AudioBlocks – This is a great site that I use for $99 a year you can have access to over 250,000 royalty free songs and sound effects to use on your videos. I HIGHLY recommend this as it has saved me so much time and money.

TubeBuddy – This is a great tool that gives you access to TONS of expanded YouTube features that make the whole process much easier.

Grow Your Youtube Channel

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