Real estate is a career with significant rewards and as many challenges. Though it can be lucrative, it requires hard work and sacrifice. If you’re interested in going into real estate, we’ve put together a list of the pros and cons of becoming a real estate agent.
Weigh the pros and cons of becoming a real estate agent
Before you get started on your real estate career, take time to think about how you will overcome some of the challenges of this rewarding industry. The pros are enough to attract many people to the industry, but it’s the professionals who can defeat the cons who have real staying power.
Never Stop Learning
Earning a real estate license is no simple task. It takes hours of studying, an investment in courses, and a strong work ethic. However, to make serious money in real estate, agents cannot rest on their laurels or get complacent. They need to be hungry for success, and thirsty for knowledge.
For example, to get a bigger commission, agents need to sell more expensive, luxury homes. To understand the luxury housing market, motivated real estate agents must commit themselves to the learning process and invest in a Certified Luxury Real Estate (CLRA) course. There are plenty of other courses designed specifically to help active real estate agents continue their education and generate more revenue for themselves.
Never Stop Looking for Leads
Like any sales position, lead generation is absolutely essential for any real estate agent trying to increase their revenue year after year. No amount of training can make clients automatically walk through the door. In real estate, lead generation can be done by executing a variety of different techniques. If done consistently and effectively, agents can build a strong, reliable database of leads and contacts to constantly drive income.
Here are some of the things that some of the most successful real estate agents do to increase their reach:
- Create online profiles on various platforms like Zillow, Trulia, etc.
- Invest in a quality, personalized websites
- Network as much as possible
- Pass out business cards by the boat load
- Ask previous customers to leave reviews
- Advertise in real estate publications, newspapers, and geographically targeted websites