How to apply makeup

Very few of us can afford to have a celebrity makeup artist following us around. But, we can all learn how to apply makeup for women over 60 like a professional makeup artist! In this video, Ariane Poole will teach you her best makeup secrets for women our age.

How Do Professionals Apply Makeup for Women Over 60?

Why is it that the only women that get praised by the media for looking great in their 60s are a predictable group of about 10 celebrities? Maybe these women are blessed with amazing genes. More likely, their polished looks can be attributed to an army of makeup artists, hair stylists, plastic surgeons and personal trainers. Older women are under no illusions.

We know that the great majority of us don’t have the resources to look like a celebrity all the time. Nor would we want to for that matter! But, we do still want to look and feel our best, with a minimum of effort and expense.

The good news is that, while we can’t imitate the celebrity lifestyle, we can steal a few tricks from their beauty book. To illustrate this point, I teamed up with celebrity makeup artist, Ariane Poole to create a series of makeup videos, designed just for us older women.

What I learned from Ariane is that many of the tricks that celebrities use are not complicated or expensive. Nor do they require us to buy into the anti-aging rhetoric. As Ariane mentioned, “There’s only one way to stop aging… and that’s not a direction that we want to go.”

If you look past the photoshopping and makeup, celebrities have the same concerns about their skin as the rest of us do. So, let’s look at the lives of celebrities and how we can apply their tricks to get the look that we want. Enjoy the show!

A Simple Celebrity Eye Makeup Trick

Celebrities read scripts. We watch screens. In both cases, our eyes get puffy and dark circles appear. One secret is to apply your concealer low, on top of the cheeks, not right under the eyes.

In other words, don’t try to cover the dark circle itself but let the light reflect upwards. This is a secret of many celebrities. Don’t take my word for it. Give it a try. The effect is magical. This is a simple and powerful way to get more from makeup for women over 60.

Keep Your Makeup in Place Like a Pro

Celebrities perform. We work. Both ordinary women and celebrities work long hours, so, eye shadow and foundation have to stay put. The secret is primer. New light weight formulations give luminescence to the face but they need primer to stay in place.

Eye primer is great for preserving a long lasting smoky eye. If celebrities are short of time, they throw away the cream foundations and go for tinted primers.

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Explore this Highlighting Tip that Celebrities Use

Celebrities walk the red carpet. We walk to parties. Celebrities have to shine real time on the red and their secret weapon is highlighting. To achieve the same look, use all a wonderful illuminating pen on the top of your cheeks, just at the edge of the eyes. It makes the eyes sparkle. Many famous women use a highlighter just above the lips to plump them up naturally.

Glow Like a Star with this One Technique

Celebrities pose for magazine articles. We star in family pictures. We all look for opportunities to capture a moment of beauty. This is the time to focus on bringing the inner glow to the surface. Older celebrities use a cream rather than powder blush to brighten their cheeks. The effect is natural and vibrant.

Don’t forget contouring with a gentle bronzer to make the cheek bones jump, accenting the face.

Give Your Eyes that Celebrity Look

Celebrities seduce their audience. We just want to shine. Eyes are the window to our soul and can communicate intrigue, passion and love. Older celebrities go for lush, thick mascara and stay away from curling or lengthening formulas. Many use a black glitter eye pencil for a special sparkle. Yes a little glitter is perfectly ok for women over 60.

Now, you can be your own professional makeup up artist and shatter that stereotype that older women don’t want to look the best they can possibly be — naturally, playfully and without ever trying to look younger.

Do you think that positive aging is a better way to describe the process of getting older? Do you think makeup is one way to bring out your inner confidence and glow? Please leave your comments and feedback below. 

Let's Have a Conversation!

1. Apply Moisturiser

moisturiserStart off by applying a very good moisturiser on your face and neck area and apply some eye cream around your eyes. If your skin is oily, then it is better to use a light moisturiser or one that is for normal / combination skin. If your skin is dry, then it would be best to use a rich moisturising cream. You may think that this will not affect the outcome of your makeup, but this is exactly where so many women make the mistake. It will in fact have a big outcome on the way your makeup looks! If you’re using a very rich moisturising cream on an oily face, then your face will be all shiny and the makeup won’t set properly.

2. Apply Mask

maskIt is also very important to use a deep cleansing (for normal / combination and acne skin) or moisturising mask (for dry skin) at least once or twice a week. Make sure that you don’t do this too close to the date of your photo shoot in case your face does break out a little bit. You want it to look refreshed on the day when you’re getting your photos taken.

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3. Apply Primer

primerThe next step is to apply a very good makeup primer on your skin. It doesn’t have to be a very expensive one. You can try L’Oreal’s Studio Secrets Magic Perfecting Base, MAC prep and prime or the lovely primer that we have in our makeup kit. This should be applied in an even layer over your face, under and over your eye area. It should also be blended into your jaw line and neck. This will ensure that any makeup that you apply next, will stay on.

4. Apply Concealer

concealerThe next step in the makeup process would be using a concealer to cover up any blemishes, dark circles or spots. A Concealer with a yellow undertone tends to hide flaws easier but make sure that it is 1 to 2 shades lighter than your skin tone. Use a brush to work your magic on all of those flaws.

5. Apply Foundation

foundationWhen it comes to foundation, it is very important that you use a photo-ready or high definition foundation. These foundations contain light reflectors that help minimises any pores or fine lines. Examples of good foundation for photo shoots are Revlon Photoready Airbrush Mousse Makeup or Revlon Photoready Makeup. You can also try Smashbox and MAC foundation. Our Pro and Master Makeup Kit also comes with Liquid Mineral Foundation which is ideal. These foundations are really not so expensive at all.

Golden rule to choose to correct foundation color – you must choose 3 similar shades of foundation, apply it onto your cheeks, directly under each other, and the one that blends in with your natural skin color is the right one to buy / use. Remember to go and check the color in natural sunlight as it may be different in the store because of the yellow-toned lights that they use for displaying the products.

6. Apply Translucent Powder

powderApplying loose translucent powder is an important step when applying makeup for photos. This will ensure that you have a matte, even look and you don’t shine on any photos. Apply a little bit more over your eyes and mouth area so that the eye shadow and lipstick can “cling” to it. Use a brush when you’re applying the powder and don’t just brush it all over your face. Start at the one side of your face by gently pressing it on and repeat it all over. Take the same powder brush and gently wipe the excess powder off your skin.

7. Apply Blush

blushFor your cheeks, you can apply a very good cream cheek blush or cheek stain. This will act as a color base for when you’re applying your powder blush a bit later. This may seem like it’s going to be too much, but remember that the camera tends to take away 1 to 2 shades off of your skin. You don’t want to apply your makeup too light, otherwise you won’t be able to see it on the photos, but you also don’t want to go overboard. The cream blush should be applied on your cheek bones or if you have no visible cheek bones, it should be applied on the apples of your cheeks, but do remember that you blend this in very well. Take the same shade powder blush or highlighter and emphasize your cheeks with that color.

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8. Apply Eye Shadow

eye shadowVery important is that your eyes should be enhanced but not overdone. A really good tip is to use matte eye shadow for photos as glittery ones don’t always work well in a photo. A good rule in makeup is that less is more but remember that you must always apply a bit more of everything when getting photos taken. By saying that, a good idea is to use a single eye shadow color on your eyelid and working it into the crease of your eye. Then apply a matte golden, beige or white highlighter just underneath your eyebrow. Just keep in mind that the color you choose suits your own style and eye color.

9. Apply Eyeliner and Mascara

mascaraEyeliner is a must for photos but again, don’t go overboard! It should always be kept simple by only applying a thin line and using kohl black or dark brown eyeliner. You could even use liquid eyeliner. You could also extend the line a little bit on the outside corners of your eyes. Finish your eyes off by applying lengthening mascara if you have nice long lashes. Otherwise, you could use natural looking false eyelashes.Make sure that you wipe away any fallout that occurred underneath your eyes from the eye shadow.

10. Apply Lipstick and Lip Liner

lip linersStart off by applying a lip liner that matches your lipstick color that you’re going to apply. Line your lips either on your natural lip line or on the inside (if you have very full lips) or on the outside (if you have very thin lips) and fill in your lips with the liner. You could choose to apply lip gloss, lipstick or both of them.

Also keep in mind that the focus should either be on your eyes or your lips. For example, if you apply darker eye shadow on your eyes, then your lipstick should be a lighter shade and if you rather decide to put the focus on your lips by applying darker or brighter lipstick, then your eye shadow should be lighter.

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